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Another twist in the AOL saga

Written on:June 12, 2009
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Media are abuzz with AOL’s latest acquisitions. With this, the story now turns local. I guess that’s what Tim Armstrong will hear from his Indian colleagues next week.
Corporate culture has this uncanny ability to make people think in the general direction the bosses are thinking about. And with Patch and Going in AOL’s kitty, the wind will blow “local” suddenly.
Hmmm, that must have sounded pretty cynical. In fact, I liked Patch. I think if implemented well, and since Armstrong had an interest in it, it could be a unlike other AOL acquisitions. One sad story is Propeller.com. I can’t for the life of me understand why they’re hellbent on destroying it.

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