Parks Associates, a U.S. market research organisation has researched on digital living trends in 13 markets in Asia, Europe and North America. India finds mention but only at the the very end. Here’s a BBC report. Nevertheless it should please many.
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Archive for the ‘Research’ CategorySMS cutting into voice usage, says a study from IDC India. In fact, no surprises here. But the fact that “user[s] sends 6 messages (SMS) in a day and receive 8,” on average, owing essentially to intrusive marketing, is evident. TRAI has to implement punitive measures to curb this annoying strategy by the hordes of [...] |
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